How can using video on your website improve your Internet marketing?
It is widely accepted that video is amongst the most popular and widely enjoyed content on the web. Millions of people all around the world enjoy watching video content and this huge growth in popularity is extremely useful to an Internet marketer in that it can provide immense benefits particularly in terms of click conversions and traffic. Companies that utilise video in their websites have consistently reported rapid increases in sales of their products and services.
Video marketing is widely acknowledged to be extremely effective in obtaining SEO and click conversions
Videos sell products & services
Videos more effectively and in a more entertaining manner deliver necessary information on products and services. For example, if you have an e-commerce website and sell products and if a potential buyer can view the product in action or hear you waxing lyrical about the advantages of using product then they are far more likely to buy from you. The product can be made far more appealing also if you can communicate your enthusiasm for it in the video.
Videos are top SEO website content
Google’s algorithm, as well as that of other major search engines, has demonstrated that the search engines welcome video content. The fact is that a website containing much video content is more likely to rank highly on the most important search engines and lead to more conversions and sales. This has been proven in recent studies.
Video content enhances and improves customer relationships
Internet marketers have always looked for new ways to create stronger links and bonds with potential clients. On the web today, a really well presented and engaging video can definitely strengthen these bonds.
How to start your video marketing?
Video marketing will only work when carried out with expert strategy. You will need help to storyboard a video (whether using film footage or creating a slide show) to make it more imaginative and compelling and most importantly to optimise the video for maximum effectiveness on the main search engines and particularly for inclusion on YouTube.