Dark Sea Web Design provides various SEO or search engine optimization services including keyword research, link building management following industry best practices, site architecture optimization and content creation, optimization and promotion.
What is SEO?
SEO stands for Search Engine Optimization and simply means improving a website’s exposure and achieving higher ranking positions on the most important search engines such as Google, Bing and Yahoo by means of carefully crafting pages, controlling keyword density etc. Google handles over 5 billion queries every day on their search engine and with the proliferation of smartphones, iPads and suchlike, most people are using search engines as a regular part of their daily life. Any serious business or individual with a product or service needs to be highly ranked in order to be found by targeted searches on the main search portals- especially Google who currently in the European Union has almost a 90% market share.
Why are top search engine rankings so important?
Around 85-90% of all traffic to a standard business website comes from people clicking on links on the first page of the search engine results and this is why it is imperative to be on first page to drive that targeted traffic from potential consumers to your website. This can in effect lead to a massive increase in enquiries and sales.
The Aims of SEO Marketing
The ultimate aim of using SEO marketing techniques is to enhance the visibility of a website on Google and the main search engines. When this is done well, a site can climb to the very top of the rankings and consequently will generate enormous numbers of leads or sales. Our clients have for many years relied upon us to improve their search engine rankings in this way.
Our approach to SEO
The world of SEO is ever-changing and we endeavour to keep up-to-date with all the latest developments so that we can continue to deliver good results for our clients and maintain any top search engine rankings that we have achieved for them. Without the implementation of a good SEO campaign, your website will be little more than a very small needle in a very large haystack. By using our knowledge and extensive experience of SEO, we have helped numerous websites climb to the very top of the rankings in Google, Bing, Yahoo etc. When it comes to writing new content for a client’s website, we ensure that SEO factors are given full consideration and the new content is original and creative – particularly relevant to organic link building and social media promotion.