The aims of Copywriting
To a large extent, the success and effectiveness of any website can depend on its written content making the right impression on web browsers or visitors. The content needs to inspire and motivate the reader to get in touch with you. We can take this burden off your shoulders. We recognise that using the right words doesn’t always come easy – many people are much more skilled in more practical matters and so we have over the years helped many of our clients to create effective copy/content for their websites.
We will liaise with yourself or your staff and research your business or product so that we truly understand your position in the marketplace before we begin to write any copy. We will aim to make your content interesting or even entertaining and make sure that we convey your company’s enthusiasm and in particular its uniqueness and how it stands out from the competition.
Search engine friendly content
Where necessary we will of course optimise all the content for Google and the other main search engines in line with the best practices of the web. The copy that we write will help you rank better. Search engines need interesting content and it is important to use the correct keywords – without overusing them or making the content sound forced or unnatural. Well-written copy will also have a very positive effect in that it will keep readers in your site for longer and this will also help with search engines such as Google who track statistics.
If you or your company deal in or sell your products to international markets then we can create content in other languages so that your website can appeal to various markets around the world. Our staff are proficient in writing copy in several languages but using affiliates, we should be able to provide written content in almost any language.