Social media marketing can generate leads and sales, promote you or your products and also build your brand
What is social media marketing?
Social media marketing is specifically the process of gaining website traffic or generating media attention through social media sites. Social media marketing programs usually involve the creation of content that will attract attention and encourages readers to share it with their social networks. If and when the central message or piece of information spreads from user to user and hopefully resonating as it does because it appears to come from an innocent and trusted, third-party source, as opposed to a brand or company itself, this form of Internet marketing results in what may best be termed as ‘earned media’ rather than ‘paid media’
Aims of social media marketing
There are many reasons why businesses will use social media. Sometimes it is simply to engage customers. On other occasions the intention will be to generate leads, make a sale or build awareness of their brand. Social media marketing can also be used as a means of enhancing search engine optimisation. If the client has a new product available then they may use social media marketing to publicise that or an events venue may use it to promote a music concert or an open day. There really is no limit to the potential of social media marketing.
Approach to social media marketing
One of the most important consideration when working with the client on social media marketing is to make sure that it is cost-effective particularly. This is because it can be such a large area of promotion with endless possibilities and thereby absorb a lot of time. Hence it is vital to develop a sensible, practical and indeed sustainable social media strategy. Almost as important is to make sure that all your social media content is thoroughly optimised for search engines because if it isn’t then resources could easily be wasted. Integration of search engine optimisation within social media therefore also has a part to play.