Do you connect with buyers and potential prospects on twitter? If you don’t then your competitors will
When it comes to social media, Twitter is a platform that you need to consider when formulating your business marketing strategy. Twitter can help a business grow its community or indeed if you don’t already have one then it can be a way to start one.
There are many reasons why companies tap into the power of Twitter. The greatest benefit tends to be for businesses that have regular news items and new products they want to promote. For this type of business Twitter can help brand building, generate new leads and help with customer liaison. Any serious Internet marketer will tell you that Twitter has come a long way from its origins as a trivial passing fad and now plays host to an ever-growing business community. Many television and radio news programs feature Twitter stories on a regular basis, such is the power of this social media platform when it comes to ‘News’.
How to approach Twitter marketing
The most important first step in any Twitter marketing campaign is to set clear targets which will serve a serious business purpose. You will also need to work out how much you want to be involved in this particular marketing activity. Some clients will inevitably prefer to closely manage their own Twitter activities once the account is set up whereas others will want to outsource this particular activity.
You need to think carefully about whether your business is likely to benefit from Twitter as part of your web marketing strategy. If it is, then you need to ensure that you develop the necessary processes so you can engage Twitter users and thereby use Twitter in a profitable manner – without losing clear sight of your business objectives.