LinkedIn is the de facto social media platform for any serious business and can be invaluable for creating new opportunities and contacts.
What is LinkedIn?
LinkedIn is a social networking website for professionals, individuals or companies which was founded in December 2002 and launched on 5 May 2003. It is mainly used as a means of professional networking and claims to have 500 million users in well over 200 countries or territories.
What is the value of LinkedIn
There are many many benefits of networking using LinkedIn and these range from building relationships to brand building and gathering intelligence.
How to approach using LinkedIn
Owing to the fact that a lot of the aspects of LinkedIn networking are really ‘hands-on’ activities, we have found that our services relating this social media platform have been heavily weighted towards consultation. For companies who don’t have dedicated staff available to assign to the task, there are providers out there who can offer LinkedIn advice and services. LinkedIn can also be integrated with e-mail campaigns or other Internet marketing activities that your company may be engaged in.