For some reason there is a lot of confusion for many small businesses regarding Google+. They seem to feel that there are already arguably too many social networks to have to deal with so what is the value of Google+ to make it worth adding onto the list? This sense of doubt can be compounded if people don’t know anyone else who is using Google+ so here we take a take a look at a few reasons which may convince you that Google+ is a worthwhile social networking platform.
It’s growing really big!
This is possibly the simplest and most important reason why you should be using Google+ and sooner rather than later! It really is growing very fast and according to one global index, currently 25% of the world’s Internet users are now actively using Google+. This means of course that your customers and also your competitors may be using it when you are not.
Building relationships
You may think to yourself “yes, I know there are many people using Google+ who are important people in industry and commerce and have very large followings on that platform but what good is that to me?” Well, let’s look at a scenario. Let’s say you’re running a car hire business in Newcastle and you have built relationships with other cars hire businesses in another area, for example London. When one of their many followers is visiting Newcastle and needs to hire a car, who do you think the London people will recommend? Why of course it’s likely to be you because they trust you and have built a relationship with you.
It helps with Internet marketing
If you are trying hard to maximise your Internet marketing program for your website then this is one social network that you really do need and for a very obvious reason. As the name suggests, this social network is from the Google stable and many of us realise that ultimately Google loves Google, so using Google+ is more than a little likely to help your cause as far as search engine rankings, optimisation and Internet marketing is concerned.
There are many other reasons including verified authorship of your pages and blog posts and the Google+ Communities program. Here are some examples of Google+ Communities that show the diversity of interests people have:
The truth is Google is committed to developing this social media platform to the highest level so we expect to see many more options rolled out as time goes on.