Getting Started With Your Website
The following gives a brief outline of what is needed to develop a website and get it up and running:
1. Domain Name - You will need a domain name which is basically
your address on the Internet. It can be your company name or it may be a keyword
rich name such as progressive-rock.com. More
detail
2. Website Content - We always say to clients that obviously they are in the best position to write the copy/content for the website. However, we frequently get involved in this process when requested. Basically you need to decide exactly how you want to portray your business on the internet.
3. Photos / Logos - You can supply your photos or company logo either on hard copy (prints) or in digital format (preferable). The photos do not have to be superb as we can do much to digitally improve and enhance them. Again, we can often be of assistance with this. You must ensure that you either own the copyright in all images provided to us or have permission/clearance from the copyright owner to use such.
4. Website Hosting - Hosting is essentially renting web space
on a server. Your website has to have a home on the Internet and this is it!
We provide full commercial hosting tailored to your requirements including multiple
e-mail addresses when needed, hit counter and secure server if required as well
as many other facilities. More detail
5. Search Engine Optimisation - This is an area that we specialise in. If you want to get business from the major search engines then the first step is to have your website properly optimised so that it can be easily found and indexed. This involves carefully crafting the website to be "search engine friendly" - and for the most relevant terms. Other strategies also have to be employed including paid indexations, directory listings (many of which are now fee paying), link popularity work and sometimes pay-per-click campaigns, particularly if you're in a competitive field.
6. Getting Your Site To Show in the Top Search Engines - Contrary to what you are told in numerous junk e-mails, there are only around 10 search engines that carry any real worth. They account for more than 90% of all traffic on the Internet and provide the key focus for our efforts on behalf of our marketing clients. Being the most important search databases, they can also be the most difficult to achieve success with, particularly Google ... but then that's the challenge and we thrive on rising to meet it!